河北旅游职业学院学报

当今时代旅游消费群体更倾向于集体验感、互动式为一体的旅游活动方式，这个趋势对传统的观光型旅游模式以及欠缺“体验感”的旅游景区产生了一定程度的冲击。沉浸式体验是现今数字技术领域兴起的一种新型体验模式，应用到文旅产业发展中具有划时代的重要意义，也为洛阳市文化和旅游产业发展带来了新的发展思路。在文旅融合发展的大背景下，探讨如何构建沉浸式文旅目的地，对激活洛阳文旅资源、促进洛阳文旅产业蓬勃发展具有重要意义。文章在分析沉浸式文旅的实践意义基础上，构建洛阳沉浸式文旅产业“以游为主，以娱为辅”的双向发展新模式，并从文旅元宇宙视角出发，探讨了基于技术视角、文化视角、产业视角、制度视角的四大发展路径。

In today's era,tourism consumer groups are more inclined to set the sense of experience,interactive as one of the tourism activities,this trend has a certain degree of impact on the traditional sightseeing tourist mode and the lack of "experience" tourist attractions.Immersive experience is a new type of experience model that has emerged in the field of digital technology.Its application in the development of the culture and tourism industry has epoch-making significance,and it has also brought new development ideas and models for the culture and tourism industry in Luoyang,Henan Province.In the context of the integrated development of culture and tourism,exploring how to build an immersive culture and tourism destination is of great significance for activating Luoyang's culture and tourism resources and promoting the vigorous development of Luoyang's culture and tourism industry.